Product areas and companies

OEM's product range comes from market-leading suppliers, primarily in Europe and Asia. It intends to continue developing its offerings to customers and works with leading suppliers to ensure the range comprises high-quality and competitive products. At Group level, the products are divided into six main product areas, but other product groupings are used within each company.

OEM's offering comprises standard products and systems and bespoke solutions, developed in collaboration between the customer, supplier and OEM.

Product range development

Extension and improvement of the range is an ongoing process which generally takes place in three ways:

  • Work with existing suppliers to expand the collaboration to much of their range and work together on new product development.
  • Start up partnerships with new suppliers of products that complement an existing range.
  • Acquire operations that provide access to new ranges or products that complement an existing range.

Local market adaptation

OEM's offering differs across the various geographic markets, which is a natural consequence of each market having its own features and requirements. OEM has also been established in the markets for varying lengths of time which influences development and growth. Each operation has to align its offering to local market demand and according to which suppliers are available as partners.