OEM's offering comprises standard products and systems and bespoke solutions, developed in collaboration between the customer, supplier and OEM. The suppliers are mainly from Europe,
the USA and Asia.
Extension and improvement of the range is an ongoing process which generally takes place in three ways:
• Development of the product range takes places collaboratively with existing suppliers by expanding the collaboration to much of their range and by working together on product development.
• OEM also enters into new relationships with suppliers of products that complement an existing range.
• Acquisitions can give access to an entirelynew range or products that complement an existing range.
OEM's offering differs across the various geographic markets. This is a natural consequence of OEM having been established in different markets for varying lengths of time and the fact that each market has its own demands, requirements and characteristics. Furthermore, each local operation has to align its offering with local demand and the suppliers that are available as partners in each market.