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About OEM
About OEM
VISIONOEM is to be a leading industrial trading Group in industrial components and systems in select markets in Northern, Central and Eastern Europe.BUSINESS CONCEPT
OEM has a broad and detailed range of industrial components and systems from leading suppliers. A well structured local market organisation and effective logistics make OEM a better alternative than the suppliers' own sales organisations. OEM contributes advanced expertise and service and markets the products according to the specific conditions of each respective market.GOALSOEM’s ambition is to achieve a good return on equity with limited financial risks during a period of stable growth.The financial targets for one business cycle are: • 15% annual sales and income growth Business targets OEM will be one of the five largest industrialtrading companies in its chosen geographical markets. Profitability will be on par with or better than that of the largest players in each respective market. |
STRATEGIESGROWTH 1. Organisk tillväxt Organic growth will occur through new market shares and expanding the product range. In areas where OEM is firmly established, business units are expected to grow 5% more than the underlying market growth. In markets where OEM has yet to achieve a position among the five largest players, our ambition is for growth to be considerably higher. 2. Geographical expansion Geographical expansion will occur in markets where it is possible to become a prominent player by representing several of OEM's suppliers. Geographical expansion will soon take place in Central and Eastern parts of Europe. 3. Acquisitions The company acquires business enterprises or product ranges that strengthen OEM’s market position within current product areas in existing markets, as well as companies that have a brand-new product area or new geographical market. PRODUCT RANGE OEM sells a product range including industrial components and systems from leading suppliers. The range of products grows through collaboration with existing and new suppliers. Each product area is tailored to the local markets. Development of the range is central for OEM and each local marketing organisation is in charge of looking for new products to further improve the competitive advantage of our customer offer. MARKNADSBEARBETNING Marketing is conducted primarily through face-to-face sales. The personal meeting is crucial in understanding the customer's applications and needs, while simultaneously making it possible to offer OEM's unique expertise. Face-to-face sales are supported by online and printed marketing communication. LOGISTICS OEM's ambition is to make its logistics world-class by investing in Group-wide logistics solutions. EMPLOYEES & MANAGERS Employees will be given the opportunity to develop within the company with consideration to the company’s goals and strategies as well as the employee’s ambitions. Recruitment and employee strategies will lead to recruiting a signifi cant portion of our managers internally. |
OEM.se in Swedish